Monday, July 21, 2008
Drug industry: No more free pens, pads or mugs ... American Medical News
AMNews: July 28, 2008. Drug industry: No more free pens, pads or mugs ... American Medical News: "In 2006, drugmakers spent $6.7 billion, or about $8,000 per physician, on detailing, according to pharmaceutical market research firm IMS Health Inc. Pharmaceutical companies spent $4.8 billion on direct-to-consumer advertising and $463 million on professional journal ads, IMS said."/.../
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