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Sunday, June 19, 2011

Campaign 2011: Global Opinion Research – Final Topline Report


The following report reveals results of six public opinion questions included mostly within omnibus surveys fielded by GlobeScan in Australia, Brazil, Germany, Ghana, Guatemala, India, Kenya, Mexico,
Netherlands, Pakistan, Philippines, Russia, South Africa, Spain, Tanzania, UK and USA.

The cost of food is by some distance the dominant concern that people have about what they and their family eat, followed by health concerns - particularly in India, where ‘Western’ diets are spreading as the economy develops. Food safety is a much greater concern in Russia, where it is the dominant worry that people have about their food – a likely response to recent food adulteration scandals. Kenya and Tanzania are alone in having substantial proportions of the population
concerned about food availability.
• There appears to have been significant change in many people’s diets over the last two years – a majority overall reports that they no longer eat some foods that they did two years ago. Kenyans, by some distance, are most likely to say their diet has changed recently. Again, the rising cost of certain foods and health concerns are the primary reasons given.
• The results of the question asking people to name their favourite food illustrates the degree to which western diets – at least as an aspiration - have spread across the world. While national dishes are prominent in most countries – paella in Spain, adobo in the Philippines, schnitzel in Germany, biryani in India – in almost all countries, pizza, pasta and chicken are the favourite food of many. The exceptions are the low income countries in Africa, where traditional diets featuring maize meal in various different forms continue to hold sway. /.../

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