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Monday, April 16, 2012

Creativity


inGenius: A Crash Course on Creativity

The following is an excerpt from the book.
inGenius: A Crash Course on Creativity
Tina Seelig
216 pages, HarperOne, 2012
Provocative. Just one word . . . provocative.
Until recently, prospective students at All Soul’s College, at Oxford University, took a “one-word exam.” The Essay, as it was called, was both anticipated and feared by applicants. They each flipped over a piece of paper at the same time to reveal a single word. The word might have been “innocence” or “miracles” or “water” or “provocative.” Their challenge was to craft an essay in three hours inspired by that single word.
There were no right answers to this exam. However, each applicant’s response provided insights into the student’s wealth of knowledge and ability to generate creative connections. The New York Times quotes one Oxford professor as saying, “The unveiling of the word was once an event of such excitement that even nonapplicants reportedly gathered outside the college each year, waiting for news to waft out.” This challenge reinforces the fact that everything—every single word—provides an opportunity to leverage what you know to stretch your imagination./.../

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